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Case Studies

Case studies from 17 years of leading, researching, designing, and building.

UMC.org prototype home page: "The Message of Jesus in the world of today" above Discover, Connect, Learn, and Grow.

United Methodist Communications · TODO (e.g. 2025–2026)

Rebuilding UMC.org, ResourceUMC, and UM News

Moving three high-traffic denominational sites off a maintenance-bound Sitecore XP platform, with one shared information architecture, a web-ready brand, and coded prototypes.

Church Marketing Plan Tool landing page on ResourceUMC.

United Methodist Communications · TODO

Church Marketing Plan Tool

An overhaul that took a church marketing planning tool from about 96 engagements a year to about 70 a week. Its pages now rank among the top 20 on a site with roughly 16 million annual visits.

38× more engagement (~96 a year → ~70 a week)

ND Riot home page: "Real indie comics." above the spinner rack of featured books.

ND Riot · 2026

ND Riot

A platform connecting independent comic creators and readers — and the first step toward creators negotiating with printers and vendors as a group. I founded it, designed the brand, and built it.

WellTrack app screens: health data ranges, coach selection, and the dashboard.

Wellview Health · 2020–2022

WellTrack wellness app

Turning a desktop-only, widget-based health portal into a mobile-first web and native app — designed and front-end coded by me. Interactions per user more than doubled.

2×+ interactions per user

Redesigned VitalChek home page: "Vital Records, the Easy Way" with a family holding a certificate.

VitalChek (contract via Insight Global) · 2023

VitalChek order flow

A research-led, mobile-first redesign of how people order official birth, death, marriage, and divorce certificates online from more than 450 government agencies.

Jesus Calling landing page with the book cover, social links, and the brand’s book family.

Clearly Media · HarperCollins Christian Publishing · 2009–2017, freelance 2024–

Publishing for best-selling authors

Eight years as HarperCollins' point of contact at Clearly Media: sites, campaigns, and video for Max Lucado, Sarah Young, Robert J. Morgan, and more — work that continues freelance today.

75+ responsive sites designed and coded