United Methodist Communications
Church Marketing Plan Tool
An overhaul that took a church marketing planning tool from about 96 engagements a year to about 70 a week. Its pages now rank among the top 20 on a site with roughly 16 million annual visits.
TODO · TODO
- UX research
- Redesign
- Front-end development
- Analytics
- more engagement (~96 a year → ~70 a week)
- 38×
- content on a site with ~16M annual visits
- Top 20
The problem
TODO: what the tool is, who uses it, and why almost nobody did.
What I did
TODO: research, redesign, rebuild.
What changed
TODO: how 'engagement' is measured, and anything beyond the numbers.